Level Up Content Play

Level Up Content Play

By Ryo Leong


I have proven that “old dogs can learn new tricks”.

Like other Gen X marketers, I honed my craft in marketing centering on tradition media. In fact, I helmed marketing and subsequently content functions in Singapore’s national broadcaster. But as digital marketing emerged, I found myself struggling to keep up with all the new trends and platforms. The speed of change is constantly accelerating. Amidst the frustrations and confusion, there was also the pressure to deliver some form of measurable success… and to repeat them. 

Then it dawned on me. I had been a dog chasing after its own tail. Every new “toy” is exciting, but I could never catch it. Instead of trying to learn every new platform and trend from scratch, I learned to make sense of them building from the knowledge that I already possessed in marketing and media. After all, although the tools can change, the fundamental functions and concepts will remain. 

LEVEL UP CONTENT PLAY is a series that looks at principles to improve Digital and Content Marketing Strategy. We will see why we can MASTER new tricks BECAUSE we are "old dogs".

~ Every Move Is Strategic ~

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